Camping in Cornwall for Families

People come to Cornwall for many reasons. Some come to explore the amazing local landscapes, some come to dine out. Other come to surf or walk or join an art class. But for most people, Cornwall is simply the destination of choice for the annual family holiday.

camping-holiday-in-cornwall

With the family market being the most lucrative market to go after, exactly how do campsite owners go about attracting families to their Cornwall campsite?

Well there quite a few ways to do this. First you should look into membership with VisitCornwall, perhaps advertising in their annual brochure or better still on their first-class website. Or go one step further and try to get a listing, accreditation or PR coverage through an association with VisitBritain.

Another good way of attracting the attention of potential family holidaymakers is through good PR in the national press. If you can get coverage in the travel sections of the national newspapers like The Guardian, The Sunday Times or The Independent, you could be st for a bumper summer. And don’t forget the magazines too. Try to target your coverage in the travel magazines such as the Good Holiday Guide or those aimed at families or parents (especially Mum) such as Marie Claire or Cosmopolitan.

On the subject of PR, don’t forget websites too. Ask prominent bloggers or website owners if you can write an article about your local area on their site. This is all great publicity.

Finally don’t under-estimate the power of the search engines. A majority of the people looking for a campsite in Cornwall will search first in Google or Bing. make sure your campsite website is well optimised to appear at or near the top of the search results for camping related phrases in your local area. If you can’t get near the top in the natural rankings, consider setting aside a marketing budget to pay for Google AdWords which offers pay=per-click advertising on i’s network.

If you’re internet savvy you probably already have a Facebook account. It’s important to use your Facebook business page to share stories about your campsite, the local area and camping in general. This way you can build up a following and get your information shared around the network. If you do this consistently and well, it will inevitably lead to customers seeking camping holidays at your park.

Once you’ve mastered Facebook, move on to Twitter, Google+ and if you have time Pinterest also as these are great source of marketing leads for campsites. And while you’re at it, try to embrace major review sites especially travel related sites such as TripAdvisor. managed well these can be a real asset for your marketing.

So there you have it. My quick 5 minute guide to promoting your campsite to families looking for a camping holiday in Cornwall.

How to Promote Your Cornwall Cottage

There are so many places to promote your Cornwall cottage, the options can be confusing. If you own a holiday home you want to rent out to holiday makers you want to promote it in a way that gets noticed amongst all the other thousands of holiday cottages available in the county.

You could do-it-yourself. This could be costly and time-consuming but also very rewarding. A good way to do this is to get your cottage accredited by a recognised holiday accommodation accreditation scheme. VisitCornwall has its own scheme that includes many benefits of membership of the local tourist board. It opens up opportunities to promote your cottage in their annual brochure, or on their website – which is the largest portal for visitors seeking information on holidays in Cornwall and Cornwall holiday cottages.

cottages in Cornwall

You could also hook up with other local websites and directories promoting Cornwall as a quality holiday destination. There are hundreds of local websites which will give you a paid or free listing or mention in one of their articles, which could be worthy promotion for your cottage.

Don’t underestimate the power of PR when considering promotional techniques. It may seem like a lot of effort to write a press release and send out to relevant publications, but a write up in a national newspaper or magazine, and even local coverage, can give you ample promotion to fill your cottage availability. remember that media outlets need a constant source of good content. So if your story is newsworthy or interesting, it has a good a chance of making it into the press as any other business does.

It goes without saying that you must have a good website if you plan to promote your cottage yourself. The majority of people looking for a cottage will want to visit your website to get detailed information about the property, to see out photos and videos, and check prices for their holiday sates. You could get the website found through the promotional methods listed above or you could attempt to promote your cottage in the search engine results pages. Search Engine Optimisation takes a lot of time and effort, but the results can be amazing if you get near the top of the results listings for target key phrases. While it is unlikely you will achieve success for competitive key phrases such as ‘cottage in Cornwall’, you could bolster your chances of success by targeting phrases specific to your particular location or type, style of cottage or accommodation.

While it is fun to promote your cottage yourself, it can be a daunting and challenging task. This is why most people opt to let their cottages in Cornwall through holiday letting agencies. Although these companies, do take a large commission for booking your cottage for you, they do take care of all the marketing and administration required to fulfil a holiday cottage holiday for their guests. Some of these cottage letting agencies also handle cleaning, greeting and concierge services allowing you to be almost completely hands-off if you wish.

Whichever way you choose to go, DIY marketing or promotion through a holiday letting agency, make sure you are always consistent and professional in your promotional activities and you will reap the rewards. Good Luck!

Article courtesy of www.cottagesonline.net

Best Tourist Attractions in Falmouth

The official town website for Falmouth – www.falmouth.co.uk – has recently undergone a radical transformation. It has been beautifully redesigned to provide an in-depth and very colourful guide to Falmouth and surrounding attractions on the Fal River.

Falmouth is one of the key towns in Cornwall and one of its biggest located right on the coast. This is thanks to the huge natural harbour, one of Europe’s largest, which has made Falmouth a prominent sea port for ships since the very early days of sailing. This is one of the UK’s most prominent ports as it  is capable of berthing huge ships carrying cargo and passengers from far flung destinations. It is also a favourite with visiting yachtsmen who favour the tranquil sailing grounds and stunning scenery of the Carrick Roads – another name for the creeks and tributaries of the Fal Estuary.

Official_Town_Website_Falmouth_Cornwall

The website itself has done a great job of pulling together loads of information on things to see and do in the town, and is a useful resource for people planning a vacation in the town and for locals alike.

As well as scores of pages on the history of Falmouth, the website details the best places to stay in the town. It also recommends the best galleries for art lovers, best restaurants for foodies and best shops for picking up a bargain or special souvenir from this coastal gem.

Much of the holiday accommodation in the town is either on the waterfront or in a prominent hill-top position with far reaching sea views. Many of the cottages in Falmouth offer the unique opportunity to be close to the town and all its amenities, while also being able to relax in comfort and admire the natural beauty of this south coast location. The site also features some of the many great hotels, ranging from boutique luxury to affordable practicality.

One of the best sections on the website is its many pages devoted to food and drink. Falmouth is one of Cornwall’s top foodie destinations and this is evident from the many choices of cafes, bars and restaurants featured on fowey.co.uk. It really is a fabulous resource offering up suggestions for breakfast, lunch and dinner catering for all sorts of tastes and exotic flavours. As well as some great local seafood restaurants and traditional Cornish pubs, there is a long list of wholefood cafes, sandwich shops, fish & chip takeaways, curry houses, pizzerias, South African restaurants and so much more.

There is also a very useful transportation section which details all the ferry routes in and out of Falmouth for exploring the far flung corners of the Carrick Roads.

If you’re heading to Falmouth any time soon, be sure to check out this website before your trip. Visit: http://www.falmouth.co.uk